Co-founder · Hiya Health
I co-founded Hiya Health and built it to a $260M exit. Now I'm helping you do the same.
Free. No spam ever.
As heard on
Free tool · The Engine Check
Put in 8 numbers you already know, like your average order and cash in the bank. You'll see how they score against my operating benchmarks and what to fix first. It takes about 3 minutes.
Run the Engine CheckWork together
Under $1M/year
My own sheets and templates, with a short guide. You do the work.
Four kits
$1M to $20M/year
Bring your real numbers. I'll tell you what I'd do.
What you get
What founders say
We were about to place a $400,000 inventory order on a 12-week lead time that would have put us 3 weeks from running out of cash. Adam caught it when our cash flow forecast said we were going to be fine.
It was three emails back and forth, and he never asked me for a dollar. We split the order, moved to a second manufacturer, and never had the problem.
Separate from the advice being insanely helpful, I've never met someone at his level that is just interested in providing value above all else.
I've paid consultants who took three months to tell me what Adam told me in one call. There's no warm-up. You send him your numbers, he tells you what's broken and what to do first.
Our cash flow improved by just under 25% in less than two weeks. The ROI on that single call made it the best investment I've ever made for my company.
He showed me I was the only person who could make a decision at my company. Adam helped me restructure my team and operating cadence, set up a scorecard the company runs on, and define what I do versus what the team does.
I got 20 hours a week back, and profitability didn't suffer. It improved.
We were under $100,000 in monthly revenue when we started and weren't sure we belonged in a conversation with Adam. He treated our numbers with the same seriousness as a $10M brand's.
His fix on contribution margin is the reason we had our first $50,000 day this year.
What I write about
I write about what turns a brand with customers into a company someone wants to buy. Every issue covers one of the 12 areas I check first in any consumer business.
My journey
We bootstrapped Hiya Health from a bench in Los Angeles to a $260M acquisition, with no venture capital, no retail for years and no industry experience.
It wasn't my first company. I'd raised venture money before, grown at all costs and watched it break me. With Hiya, I did the opposite, and it worked.
Today I meet founders who've scaled fast and built a great demand machine with a weak business underneath. That gap decides what your company sells for. I'd rather you didn't learn it the hard way.
A lower-margin product that people buy again can beat a higher-margin one they buy once. Judge your ads on what's left after marketing, and look at it every week.
Checklist · Monday
The newsletter
Free · The 12 Leaks
My self-check for consumer founders. Twelve areas, two lines each, about 2 minutes. You'll see which one is costing you the most, and the first thing to do about it this week.
Free, with my weekly newsletter. Or take it online now.